Saint Joseph's University

David Allan, PhD


David Allan, PhD is a Professor of Marketing at Saint Joseph’s University in Philadelphia, PA. Before academia, Allan began his 20 year radio career as a DJ in Oxford, Ohio at 97X “The Home of Rock-n-Roll” then in Maryland, Virginia, and Pennsylvania as Program Director, Operations Manager, VP of Urban Programming, VP/GM of Power 99FM and Smooth Jazz WJJZ 106.1, and SVP of Programming and Marketing for Tak Communications, Evergreen Media, Chancellor Media and Clear Channel Communications. Allan has a BA in Communications from American University, an MBA in Marketing from Saint Joseph’s University, and a Ph.D. in Mass Media & Communication from Temple University. Allan has published research in JCR, JBR, and JAR on music marketing and media effects. Allan has been quoted in the Wall Street Journal, Washington Post, USA TODAY and Billboard Magazine.

Published Works:

  • Allan, David (2014), “Turn It Up! That’s My Song in that Ad,” International Journal of Music Business Research 3 (1), 26-51
  • Allan, David (2008), “A Content Analysis of Music Placement in Prime-time Television Advertising,” Journal of Advertising Research 48 (3) 1-14.
  • Allan, David (2006), “Effects of Popular Music in Advertising on Attention and Memory,” Journal of Advertising Research, 46 (4) 434-444.

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